Plan is one of Europe’s leading product strategy consultancies. It was founded in 2004 by Kevin McCullagh to help companies bring more clarity to the front end of product planning. They help clients to build compelling strategies by synthesising a wide range of business, consumer, technology and design factors.Their perspective is international, with recent projects taking us to China, India, Russia, the Middle East and of course all over Europe. INgene is involved in various projects with plan.